by Karen Welter | Sep 30, 2013 | Chefs, Green Branding, History, Longtable Project, Sustainable Actions, uncategorised
The Green Marketing Manifesto by John Grant is a useful book because it shows how to communicate to consumers in a way to achieve the best results. He explains how Green Marketing is about making green stuff seem normal and appealing and not normal stuff seem green (...
by Karen Welter | Sep 20, 2013 | Longtable Project, Sustainable Actions, uncategorised
Social Entrepreneurs as Groundbreakers Longtable Project was in part inspired by The Power of Unreasonable Men, John Elkington and Pamela Hartigan’s book on the social entrepreneur. Who are these entrepreneurs and what drives them? These entrepreneurs are...
by Karen Welter | Sep 5, 2013 | Chefs, Good Food, Restaurants, uncategorised
Restaurant trends As part of its annual survey last year in Oct/Nov The American National Restaurant Association (NRA) interviewed 1834 chefs to identify the relevant trends for 2013. This pattern is a continuation of previous years and is probably set to carry...
by Karen Welter | Sep 2, 2013 | Good Food, Restaurants, uncategorised
The restaurant guidebook we used for our New York trip this July was called Clean Plates Manhattan 2013. (Jared Koch). It ties in with the theme that what is good for the environment is good food. Some of the insights that drive their guidebook (pg 7) include: eating...
by Karen Welter | Sep 1, 2013 | Chefs, Longtable Project, Restaurants, Sustainable Actions, uncategorised
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