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Green Marketing

by Karen Welter | Sep 30, 2013 | Chefs, Green Branding, History, Longtable Project, Sustainable Actions, uncategorised

The Green Marketing Manifesto by John Grant is a useful book because it shows how to communicate to consumers in a way to achieve the best results. He explains how Green Marketing is about making green stuff seem normal and appealing  and not normal stuff seem green (...

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